What is AdWing?
Updated on 2026-08-26
Applies to: AdWing overview
AdWing is a campaign management tool for Meta (Facebook and Instagram) ads, for anyone managing campaigns, ad sets and ads across one or more Meta ad accounts.
Before you start
- None
What AdWing does
AdWing connects to your Meta ad account so you can view, create and edit campaigns, ad sets and ads in one place. You can build campaigns manually or from an AI draft, edit copy and creative, keep a library of creative assets, score creatives for fatigue, and review a full action history — without leaving AdWing.
The local-first model
Changes are saved locally first and only go live on Meta once you explicitly push them. You can draft, review and adjust safely before anything touches a live campaign. See Understanding local edits and Push — it's the concept every other feature builds on.
Who it's for
- People who want a draft-then-publish workflow instead of every edit going live instantly.
- People who want AI assistance drafting campaigns and writing ad copy.
- People managing several Meta ad accounts who want one place for campaigns, creatives and history.
What isn't available yet
Being straight about the edges:
- Reports — a placeholder. Use the Dashboard for live metrics.
- Pushing multiple copy variants (Dynamic Creative) — you can queue variants, but the push path is deliberately disabled.
- Optimization — present but feature-gated; hidden unless enabled for your account.