How to create a campaign manually

Applies to: AdWing campaigns

Build a campaign step by step, choosing your own objective, audience, budget, schedule and creative.

Before you start

• Your Meta account connected (see Connect your Meta account)
• At least one creative in your creative library for Step 5

Steps

1. Go to Campaigns and click New Campaign.
2. If the AI draft screen appears, click Fill in manually instead to go straight to the wizard.
3. Step 1 — Objective: choose an objective, then Next. Leaving it empty shows "Please select a campaign objective."
4. Step 2 — Audience: set name, age, gender, locations and interests, then Next.
5. Step 3 — Budget: choose CBO or ABO and set the daily budget, then Next.
6. Step 4 — Schedule: set a start date, then Next.
7. Step 5 — Creative: select your creatives. If the objective is Traffic or Sales you must also set a Destination URL here — see Set a destination URL.
8. Step 6 — Review: check the summary. It states "Saved locally — push to Meta when ready."
9. Click Push to publish to Meta.

Result: the campaign, its ad set and its ads are created on Meta.

Live-ads warning ⚠️ Pushing publishes to Meta immediately. Changes affect live ads and can spend real budget. Test with items named test_ unless you intend to change live ads.

If it doesn't work

What you see	What it means	What to do
"Please select a campaign objective."	Step 1 has no objective selected	Select one, then Next
Blocked at Step 5	Objective is Traffic or Sales and no destination URL is set	Add an https:// URL
You left the wizard midway	Your progress is kept as a draft	Open Drafts and resume it — the button on New Campaign reads Resume campaign when a draft exists
The campaign isn't in your list after pushing	The list may not have refreshed	Click Sync from Meta and check again