How to set a destination URL

Applies to: AdWing ads and campaigns

Set the destination URL your ad sends people to when they click it.

Before you start

• None

Steps

1. Open the ad and click Edit, or set the URL at Step 5 — Creative in the campaign wizard.
2. Enter the URL. It must start with https://.
3. Click Save.
4. The Destination URL column shows a pending indicator until the change is pushed.
5. Click Push.

Result: the destination URL is live on the ad and the pending indicator clears.

URL validation

The URL must start with https://. Anything else — including http:// — shows the error URL must start with https://.

Visibility and requirement depend on the objective

Three different behaviours, and they are not the same thing:

Objective	URL field	Blocks Next if empty
Traffic, Sales	Visible, marked required	Yes
Leads, Engagement	Visible, marked required	No
Awareness, Video views	Visible, optional	No
App promotion	Hidden	No

So only Traffic and Sales actually stop you from leaving the creative step. Leads and Engagement show the field as required but do not block progress — set the URL anyway, or the ad goes to Meta without one.

No automatic fallback

If you leave the URL empty, AdWing leaves it empty on the ad. It is never auto-filled with a default or placeholder.

If it doesn't work

What you see	What it means	What to do
"URL must start with https://"	The URL doesn't use https://	Correct it and save again
Blocked from leaving Step 5	Objective is Traffic or Sales and the URL is empty	Enter a valid https:// URL
The field is marked required but lets you continue	Expected for Leads and Engagement	Set the URL anyway before pushing
No URL field at all	Your objective is App promotion	Expected for that objective
The column shows "—"	No URL is set on that ad	Set one if the objective needs it

Live-ads warning ⚠️ Pushing publishes to Meta immediately. Changes affect live ads and can spend real budget. Test with items named test_ unless you intend to change live ads.