How to generate ad copy with AI

Applies to: AdWing Ads & creative

Let AdWing write headline and body options for an ad, then apply the one you want.

Before you start

• None.

Steps

1. Click Edit on the ad you want new copy for.
2. Click Suggest copy (AI). The AI Copy Suggestions panel opens.
3. Click Generate suggestions. AdWing returns three variants, each with a score and critique.
4. Click Use this on the variant you want. It replaces the headline and body in the edit form and closes the panel.
5. Click Save.
6. Click Push.

Result: the copy you chose is live on the ad in Meta.

Daily limit

AI copy generation is capped at 30 requests per day per account. The panel header shows your remaining allowance as (N/30 left today). When the cap is hit, the panel shows "Daily AI copy limit reached (30/day). Try again tomorrow."

If it doesn't work

What you see	What it means	What to do
"AI copy suggestions aren't enabled yet — this feature is coming soon"	The feature is switched off for your deployment	Edit the copy by hand, or ask your AdWing administrator to enable it
"Daily AI copy limit reached (30/day)"	You've used all 30 requests for today	Wait until tomorrow, or write the copy manually
"Failed to generate copy suggestions"	The request errored	Click Generate suggestions again
No variants appear at all	The model returned nothing usable	Try again; if it persists, write the copy manually

Want to queue several variants instead of applying one? See queue multiple copy variants — note the push path for those is not enabled yet.

Note: campaign and ad details may be sent to a third-party AI provider (a third-party AI provider) to generate suggestions.

Live-ads warning ⚠️ Pushing publishes to Meta immediately. Changes affect live ads and can spend real budget. Test with items named test_ unless you intend to change live ads.